Operating Model Design
From Framework to Organizational Structure
An operating model defines how an organization structures people, processes, technology, and partnerships to deliver value. ITIL v5 provides the conceptual framework; this content translates that framework into practical organizational design decisions.
Key Design Inputs from ITIL v5
1. Value Chain Patterns
The Value Chain describes five patterns that define which lifecycle activities an organization performs:
| Pattern | Lifecycle Activities | Typical Organization |
|---|---|---|
| Full lifecycle provider | All 8 (Discover through Support) | Enterprise IT, large ISVs |
| Internal IT with external products | Discover, Design, Acquire, Transition, Operate, Deliver, Support | Enterprise IT using SaaS/COTS |
| Service integrator | Discover, Acquire, Transition, Deliver, Support | MSPs, outsourcing providers |
| Digital product vendor | Discover, Design, Build, Transition | ISVs, product companies |
| Custom software development | Design, Build, Transition | Development agencies, consultancies |
Most organizations combine patterns. Design your operating model to accommodate this reality.
2. Four Dimensions
Every organizational design decision should be evaluated against the Four Dimensions:
| Dimension | Design Question |
|---|---|
| Organizations and People | How are teams structured? Who is accountable for what? |
| Information and Technology | What tools support the operating model? How does data flow? |
| Partners and Suppliers | Which activities involve external parties? How are they governed? |
| Value Streams and Processes | How does work flow through the organization? Where are the handoffs? |
Team Topology Models
Model A: Functional Teams (Traditional)
Teams are organized by technical function: network, servers, applications, database, security, service desk.
Advantages:
- Deep technical specialization
- Clear career paths
- Efficient resource utilization
Disadvantages:
- Handoffs between teams create delays
- No single team owns the end-to-end service
- "Throw it over the wall" culture
Alignment: Functional teams align well with individual management practices but poorly with lifecycle activities.
Model B: Product Teams (Modern)
Cross-functional teams are organized around a product or group of related products. Each team includes development, operations, and support capabilities.
Advantages:
- End-to-end ownership
- Faster decision-making
- Direct alignment with value streams
Disadvantages:
- Potential duplication of skills
- Harder to maintain standards across teams
- Requires mature engineering culture
Alignment: Product teams naturally align with the Product and Service Lifecycle.
Model C: Platform and Stream Teams (Team Topologies)
Based on the Team Topologies model (Skelton and Pais), four team types interact:
| Team Type | Role | ITIL v5 Alignment |
|---|---|---|
| Stream-aligned | Delivers value for a specific business domain | Performs lifecycle activities for a specific value stream |
| Platform | Provides internal services to stream-aligned teams | Enables Operate and Transition through self-service infrastructure |
| Enabling | Helps stream-aligned teams adopt new capabilities | Supports Continual Improvement and knowledge transfer |
| Complicated subsystem | Manages technically complex components | Operates specialized technology (AI/ML, legacy systems) |
This model provides the strongest alignment with v5's value stream and lifecycle concepts.
Model D: Hybrid (Most Common)
Most organizations use a hybrid model:
- Product/stream-aligned teams for customer-facing services
- Shared services for common capabilities (service desk, security, compliance)
- Platform team for infrastructure and tooling
- Centre of excellence for practice standardization and governance
Design Process: Step by Step
Step 1: Map Your Value Streams
Before designing teams, map actual value streams. A value stream is the end-to-end flow of work from a customer need to a delivered outcome.
Step 2: Identify Required Capabilities
For each value stream, identify which ITIL practices and lifecycle activities are needed:
- Which of the 34 practices are critical?
- Which lifecycle activities does the value stream traverse?
- What skills, tools, and information are required?
Step 3: Choose a Team Topology
Based on your value streams, organizational size, and culture:
| Factor | Favours Functional | Favours Product/Stream |
|---|---|---|
| Organization size (under 50 IT staff) | Likely necessary | May lack critical mass |
| Organization size (> 200 IT staff) | Creates bottlenecks | Enables autonomy |
| Regulatory requirements | Centralized control | Federated control with guardrails |
| Speed of change | Slower but controlled | Faster but requires discipline |
| Technical diversity | Specialized expertise | Broad expertise per team |
Step 4: Define Governance Interfaces
Regardless of topology, define how teams interact with governance:
- Approval workflows: Who approves changes, releases, and exceptions?
- Escalation paths: How do incidents, risks, and decisions escalate?
- Reporting lines: What information flows to governance bodies and when?
- Standards and policies: How are cross-cutting standards maintained?
Step 5: Design RACI for Lifecycle Activities
Create a RACI (Responsible, Accountable, Consulted, Informed) matrix for each lifecycle activity:
| Lifecycle Activity | Product Team | Platform Team | Service Desk | Security | Governance |
|---|---|---|---|---|---|
| Discover | R, A | C | I | C | I |
| Design | R, A | C | C | C | I |
| Acquire | R | C | I | C | A |
| Build | R, A | C | I | C | I |
| Transition | R | R | C | R | A |
| Operate | C | R, A | I | R | I |
| Deliver | R | C | R, A | I | I |
| Support | R | C | R | C | I |
Step 6: Define Interaction Modes
How do teams interact? The three primary modes:
| Mode | Description | When to use |
|---|---|---|
| Collaboration | Two teams work closely together on a shared goal | During discovery, design, and early build phases |
| X-as-a-Service | One team provides a service to the other | Stable interfaces: platform services, shared tools |
| Facilitating | One team helps another build a new capability | During adoption of new practices, tools, or methods |
Anti-patterns in Operating Model Design
| Anti-pattern | Symptom | Resolution |
|---|---|---|
| "Everyone owns everything" | Nothing gets done; no accountability | Define clear ownership using RACI |
| "Siloed product teams" | Teams duplicate work; inconsistent practices | Establish shared platforms and enabling teams |
| "Monolithic shared services" | Bottlenecks; all requests go through one team | Decompose into platform services with self-service interfaces |
| "Governance as gatekeeper" | Slow approvals; teams circumvent processes | Shift to governance by design (guardrails, not gates) |
| "Copying another company's model" | Model does not fit context | Design from your value streams, not from a template |
Related Pages
- Value Chain (five value chain patterns)
- Four Dimensions (organizational design inputs)
- ITIL Roles (role definitions)
- Measuring Success (metrics for operating model effectiveness)
- DevOps & SRE Integration (integrating DevOps into the operating model)
Last updated on April 2, 2026
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